SOLVING PROBLEMS
The Client Problem
Mandy Madison Fashion Show might struggle with people buying tickets and coming to the show. Mandy Madison is all about bringing people together with fashion let them feel good about them self. She want's them to feel like a rock star but many designers and the industry faces things. Not only that buying her clothes or the social media not getting enough attention.
Look and Feel
For this Look and Feel I started this months ago I started off with gray, black,and green because I was trying to go with goth, and luxury. I’m starting off dark first I want that to represent people that like to be simple and boarding. Because it is a fashion that some people like to dress as they don’t like to do too much, and it fits well with people don’t have no idea about fashion they just to throw on whatever they see and go.
And I wanted that one to represent luxury everyone loves brand-names in fancy expensive clothing. This one represents people that loves to be creative and a little bougie and that are all about attention and compliments. And that loves to post anything they buy expensive and put it on social media or platform.
Linda Fanaras (1998) When a company develops their visual brand, a major consideration is creating a unique look and feel. A brand’s look and feel is crucial because it conveys your brand’s image. When establishing a look and feel for your brand, it means that you’re creating standards regarding your brand’s logo, colors, fonts, photography, and website. Whether you’re building a look and feel for your own personal brand or a client’s, consistency is the key to success. Your brand needs to look professional and visually pleasing, with consistency throughout all the visual aspects. Let’s start by breaking down the critical elements of a brand’s look and feel.
Old Vision Board
Initially, this vision Board looks nothing like my designs and pictures I have. That's because this was the first one I did and I had to change it but as you can see I was going for dark colors. Steven Bradley (2010)
The goal of your design is to communicate a single message or perhaps a primary and secondary message. The more your elements are unified the more of your message you’ll communicate in your design. Your design will impart a sense of being complete and being about a single idea.
Unity holds your design together both visually and conceptually. It emphasizes your concept and theme and helps communicate your message to your reader. Through unity your elements aren’t competing with each other for attention. They are working together to reinforce your message. Through unity your design will be seen as a single complete piece, as a whole and not a group of disparate parts.
This is the newest one I had to make as you can see I made it black and gold. But there are different shades of gold with it. I have Typographic 3 different types and my color palette has change to white, gold, light gold, and black this vision board brings out everything and you know what my brand is all about.
Jack Canfield (1976)
A vision board is a collection of pictures, magazine clippings, words, and quotes that visually affirm your goals in life.
By creating a visual representation of your dreams and putting it somewhere you can see every day, you make it easier for yourself to remember your goals and prioritize your actions accordingly
New Vision Board
Logo Concepts
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Each design decision I made for the project was to look like the brand name and I feel like most of them did. The six I have really do stand out and they are my best ones wanted each sketch to represent the concert in the fashion and I wanted them to come together. I feel like my design will get my audience attention maybe clients. Yali Saar (2015) A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business. So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.
Logo Rationale
The logo design for Mandy Madison was all about fashion and bring a concert in it. So I thought about a hat with a music note on and perfume with music notes on the side. so I wanted pink and black and I was trying to bring so I got the curves coming from the hat to make it look more unique I had the space in between so I just made it come together.
The second one with the lash is the brand logo I needed to make sure my audience and clients knew what I was going for and see the meaning behind it. Emily Dix, Matthew McGrath and Thomas Beattie 2012) “In the early Edwardian period, hats were a fashion accessory, rather than a necessity. Most were kept fairly small, sitting on the top of the head atop a pile of hair. More masculine styles had begun to emerge during the 1890s, and some of these were still popular during this period. Women were seen wearing traditionally male styles such as the “Boater” or “Trilbys”. Bonnets had grown out of style, and women preferred hats that soared above the head, sometimes called “3 Story” or “Flower Pots”. Knowing that these hats are still in style and to know where it started from, I thought I should bring it back and do something different.
Voice & Tone
1: Thesis Application
“Mandy Madison: Couture Tour Concert
Core Message:
Exhibition
What benefit is being promised?
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High-Quality Sound and Lighting
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Stellar Line-Up and Performances
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There will be a Drone flying around trying to see who is rocking the best outfit and will have a chance to come on the next tour and model for her.
To whom is it being promised?
Ages 18 and up that loves goth in luxuries clothes and love to put there self out there.
Theme / Style:
luxury, Goth,
Brand Personality is / isn’t.
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Inspiring / Electrify
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Motivation / Not Toxic
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Inclusive / Is Not General
Potential Taglines:
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Style that demands attention.
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Confident in concert
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We make rockstars.
Voice & Tone was to help us get are brand ready and know the differences off both. What taglines would we go after who are we looking for to come to these events. The Methodist Episcopal Church (1836)
Voice is the personality or style of your writing—what sometimes is thought of as your attitude toward your audience. It helps you catch your readers’ attention and establish a relationship with them. Voice is important in the work we do, because it establishes consistency across a website or family of publications.
The Emory essence is about inquisitiveness, optimism, impact, and purpose. The voice echoes these sentiments. The language is progressive yet welcoming, lofty, aspirational, and always resolute. Tone is a subset of your voice; it conveys the mood or attitude of each piece. If voice is the personality of your piece, then tone is the mood. Your tone will vary from piece to piece, but only within the consistent voice you have established. I love how it broke it down for us and gave examples of because this is what we need when we are trying to build a brand and a logo for it.
References
The Methodist Episcopal Church (1836) Emory University, Voice and Tone https://brand.emory.edu/language/voice-tone.html
Linda Fanaras (1998) Millennium Agency, How To Develop Your Brand’s Look And Feel https://mill.agency/creative/how-to-develop-your-brands-look-and-feel/
Steven Bradley (2010) Vanseo Design, Unity In Design: Creating Harmony Between Design Elements https://vanseodesign.com/web-design/design-unity/
Jack Canfield (1976) Jack Canfield, How To Make A Vision Board & Reach Your Dream https://jackcanfield.com/blog/vision-board/#:~:text=A%20vision%20board%20is%20a%20collection%20of%20pictures%2C%20magazine%20clippings,and%20prioritize%20your%20actions%20accordingly.
Yali Saar (2015) Tailors Brands, 7 Reasons Why a Logo is Important https://www.tailorbrands.com/logo-maker/why-a-logo-is-important#:~:text=So%2C%20why%20is%20a%20logo,is%20expected%20by%20your%20audience.
Emily Dix, Matthew McGrath and Thomas Beattie 2012) Bygone Theatre, A Brief History of Women’s Hats, 1900-1960
https://bygonetheatre.wordpress.com/2014/04/29/a-brief-history-of-womens-hats-1900-1960/